Archive for the ‘Fortune’ Category

9 Sep
2008

In Fortune by Geoff Colvin (Brains vs. Brawn) 8, September, 2008. The author uses the piece in an attempt to prove his belief that intellectuals will always trump economic issues in our society. Mr. Colvin compares several “Brain vs. Brawn” items such as commodities, steel, microprocessors, pharmaceuticals, movies, clothing and automobiles. Mr. Colvin concludes that a smart investor can make money on a lucky commodity guess while a smart businessperson can always innovate and create new products. Abstract by Tina Wells


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31 Aug
2008

On Fortune.com by Michael V. Copeland (Genomes “R” Us) , 28, August, 2008. The author profiles Menlo Park startup Pacific Biosciences. The company claims that by 2013 they will have built a machine that can map a person’s DNA in less than 15 minutes for under a $1,000 compared with current technology that is time and cost prohibitive.  The device would allow scientist and pharmaceutical companies the opportunity to focus on rare and deadly health conditions such as cancer and Alzheimer. Abstract by Becky Schiller


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